We believe in creating lasting relationships with our staff, partners and customers, building relationships based on honesty and trust, relationships that flourish. It’s what motivates us to constantly find new ways to exceed the expectations of our partners and customers’, finding ever better ways of building stronger relationships.

Building symbiotic relationships – Relationships that are mutually beneficial

In 1970, the Modern Pharmaceutical Company was founded with the goal of becoming the leading healthcare distributor in the UAE. We invested in the best infrastructure, systems and people so that our partners and customers were guaranteed the most ‘modern’ facilities possible.

Over time, we achieved our goal, and our partner and customer base grew. We realised that in order to maintain our position as leader and expand into the region, we needed to do more than just provide the best facilities. We needed to understand our partners and customers better, listen to them, talk openly, and work with them to build their businesses as if it were our own.

Today, it is this philosophy that drives everything we do. We believe in creating lasting relationships with our staff, partners and customers, building relationships based on honesty and trust, relationships that flourish. It’s what motivates us to constantly find new ways to exceed the expectations of our partners and customers’, finding ever better ways of building stronger relationships. Today MPC healthcare is one of the leasding Pharmaceutical companies in UAE / Healthcare companies in UAE .

In 2010 we did research amongst our partners and customers to gauge their opinion about the MPC brand. We discovered that there and many things that they expect from us. Some we consider ‘a given’ such as our state of the art capabilities, systems and processes. What we found encouraging is that our partners and customers conveyed that the most compelling reason to do business with us, is the more intangible assets of MPC, such as our people and our ability to build mutually beneficial relationships.

For this reason, we have recently rebranded our visual identity. Our new brand identity is a symbol of our commitment to building symbiotic relationships – relationships that are mutually beneficial, bring about synergy and generate prosperity.

Our new logo is a sphere made up of two halves that fit perfectly together representing MPC, our partners and customers. The logo has no hard edges, the movement is smooth and free flowing representing MPC’s ability to create seamlessly synchronised solutions.

The logo is placed at the top left of our brand marque to always remind us of our vision, which is to be the healthcare partner of choice in the region. Overall the logo communicates complete partnership, hand in hand, moving forward together.

The typeface is approachable, warm, friendly and inviting, all characteristics of the MPC brand. The colours chosen represent MPC’s specialisation in healthcare and blend together representing synergy and synchronised healthcare solutions. As we enter a new chapter for MPC, we hope that you will join us as we create a brighter more prosperous future together.

Categories

Learning in MPC

We believe in creating lasting relationships with our staff, partners and customers, building relationships based on honesty and trust, relationships that flourish. It’s what motivates us to constantly find new ways to exceed the expectations of our partners ... Read More »